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Seven Things You Need To Know About Tires

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We often see customers who are a little overwhelmed by the tire buying process. There are so many types of tires for different vehicles and different driving styles, all at different price points. Here are a few things every driver needs to know about tires:

·   A tire is constructed from the inside out, starting at the inner liner. There are 20 to 25 different components in every tire; fabric belts are wrapped around the inner liner, with steel belts, more fabric belts and other materials layered between the tread surface and the inner liner. These layers provide strength, noise suppression and ride quality.

·   Newer low-profile tires are popular with many drivers, if only for aesthetic/style reasons. It’s important to know low-profile tires may handle better and offer better steering response and cornering performance, but they will also have a harsher ride quality than traditional designs with taller, softer sidewalls.

·   Along with budget, think about your driving style and expectations. Do you prefer a quiet, smooth-riding tire? If so, grand touring or touring tires may be the way to go. Do you like better performance? Consider summer or UHP tires, but remember they will also wear faster than all-season or touring tires. Do you anticipate driving in light winter weather? All-season tires may be a great fit.

·  Remember your vehicle left the factory with a certain size of wheel and tire, and the car’s handling, steering response, braking performance and ride quality were all tuned for that specific size. Changing anything in that equation should be done carefully.  You’re better off in most cases staying with manufacturer’s recommendations for tire and wheel sizes.

·  Gas prices may fluctuate, but they are probably never going to be cheap again. Tires are an important part of fuel economy, and some industry experts contend drivers can see as much as a 15-20 percent difference in fuel economy depending on which tires they select. Low-rolling-resistance tires continue to evolve and improve…and of course, proper inflation to recommended air pressure is crucial to fuel economy.

·  If you drive a light truck, be mindful of how you’re going to use that truck. The tire’s load rating is important if you expect to haul heavy loads or do any towing. Also consider how often you might want to leave the pavement – many all-terrain tires are good for light off-road use while still offering a civilized ride and road manners.

·  Tires are still a “you get what you pay for” proposition. Don’t get us wrong, there are plenty of great-quality tires at lower price points, but tires that seem too good to be true price-wise, usually are. Do your due diligence in looking up consumer reviews and ratings before making your decision. And of course, our service advisors will always be happy to help point you in the right direction.

We hope this helps a little in your tire buying process – if it’s time to get some new tires on your vehicle, make an appointment and we’ll be happy to get you set up. 

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The GOODYEAR FALL PROMOTION EVENT is a manufacturer’s online rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between September 9, 2024 and the expiry date of December 31, 2024. One (1) rebate form per sales receipt/invoice. Limit one (1) online rebate per qualifying purchase, per visit. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Minimum purchase of a set of four (4) tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four (4) tires and a maximum purchase of six (6) tires per sales receipt/invoice. The consumer must submit the rebate form online along with a copy of the sales receipt/ invoice on or before January 31, 2025. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details.

Aditional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard® or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit.

Tire rebate will be issued in the form of one (1) Goodyear Mastercard Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to six (6) months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply.

2Service rebate: Offer valid with a minimum qualifying service addition. Minimum purchase of $150 required to get $50 rebate on qualifying service, including tire installation, parts and labour. Qualifying service purchase must be made with the purchase of a set of four (4) qualifying Goodyear tires from September 9, 2024 to the expiry date of December 31, 2024 and only at participating Canadian Goodyear Tire & Service Network retailers. Offer is only open to residents of Canada with mailing addresses in Canada. Tire purchase, shop supplies, disposal fees and taxes are excluded from this offer. Cannot be combined with other Goodyear service offers.

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