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4 Things About Tires You May Not Have Known

posted on 5/11/2016 7:09:45 AM

Tires all look sort of the same…round and black…and people tend to think tires don’t change much over the years. That’s really not true, though – engineers and designers are constantly working on advances in tire designs for more miles, better fuel economy and better performance.

Here’s a rundown of current trends in tire technology you may not have been aware of:

  • Tall, skinny tires are coming back. If you’ve ever ridden a beach cruiser bike vs. a racing bike, you know that skinny tires have lower rolling resistance. Carmakers are going in that direction, too – the BMW i3 electric/plug-in hybrid uses Bridgestone Ecopia tires, with higher inflation pressure and a taller, skinnier profile. Tall, skinny tires also reduce the car’s frontal profile for lowered wind resistance and aerodynamic drag. It isn’t just the BMW i3, either…the Corvette Z51 is going with taller, skinnier tires.
  • Static electricity can be a problem with tires. Static electricity and an inadequate electrical ground can be a real concern when you’re refueling, or when you’re sliding out of the car. Modern tire compounds feature less carbon black to cut rolling resistance and weight, but that also means a tire that’s less conductive for an electric ground between the vehicle and the road surface. The solution is an “antenna tread” in the tire’s surface – a thin, continuous strip of rubber that serves as an efficient conductor between the tire and pavement so the vehicle is always grounded.
  • Run-flat tires can make it another 100 miles or more after losing pressure. Tire manufacturers design run-flat tires to cover 50 miles at 50 mph, but at slower speeds you can get a lot more miles than that out of them. The idea is to lessen the amount of heat generated by the tire and reduce the fatigue in the belts and the rubber. Imagine flexing a paper clip…if you bend it back and forth quickly, it’ll break quickly, but if you flex it slowly, it’ll last longer.
  • There are more than 200 materials in a modern tire. You probably know about Kevlar and nylon and rubber and steel, but you probably didn’t know rubber batches also include metals like cobalt and titanium which help the compound bond with the steel belts. Silane (silicon hydride) is being used to help inorganic silica bond with organic polymers for enhanced traction in wet or wintry weather. Silica is a major ingredient in low-rolling-resistance tires, and silica compounds like silane have been used a lot in the last 10-15 years to enhance performance. Tire companies are also using “green” materials for tires, such as citrus oil to control how tread viscosity and flexibility changes with temperature.
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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 

Eligible Tires:: Get a $120 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.

Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

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