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The Latest in Green Tech Innovations for Tires

posted on 6/14/2016 9:06:46 AM

When it comes to your car, oil isn't the only thing there's a finite supply of. Rubber has its limits too, and it's estimated by 2020, the supply of natural rubber in the world may be outstripped by demand. And of course, tires require a great deal of oil to produce as well. Tire manufacturers are constantly looking for ways to innovate and conserve resources in tire production. Here are some recent advances:

  • Dandelions: Yes, those humble yellow flowers you try to eliminate from your yard. Dandelions actually contain a minute amount of latex in their milky oil, and research shows they can actually produce about as much latex, pound-for-pound, as rubber plants. German scientists have cultivated 1-foot-tall dandelions for just this purpose. This isn't a new development, either -- in WWII, American companies were growing and cultivating Russian dandelions to cope with rubber scarcities due to wartime conditions.
  • Silica: Tires are a complex blend of many different ingredients. Tires require friction for traction and control, but too much friction means heat buildup and rolling resistance, which hurts fuel economy. Engineers have discovered that mixing silica, the main ingredient in sand, in with carbon black and other elements can cut rolling resistance for better gas mileage. Too much silica means poor tread wear and traction, but manufacturers are aiming to strike the right balance between silica and carbon black in recent designs.
  • Orange oil: In the search for alternatives to fossil fuels, a major manufacturer has taken the lead in using oil derived from orange peels in tire formulations. Orange oil has been used in cleaning products and other applications for years, but engineers have now figured out how to use it for lowered rolling resistance and better flexibility in tires.
  • Soybean oil: While it's still in the development stages, it has been discovered that soybean oil can add up to ten percent to tire life, and can reduce fossil fuel use by up to 8.5 million gallons per year.
  • Recycling: Vulcanization of rubber has been around since the 1830s. Vulcanized rubber is harder and more serviceable, but unfortunately vulcanization also means rubber which can't be recycled into tires again. Ironically, the same source that discovered this process has now uncovered a means to "de-vulcanize" rubber so it can be recycled for tire use. Currently, the recovery rate is about 80 percent; if the process can be scaled for mass-market use, it could mean a great solution for recycling the 800 million tires which are scrapped every year.
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The GOODYEAR FALL PROMOTION EVENT is a manufacturer’s online rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between September 9, 2024 and the expiry date of December 31, 2024. One (1) rebate form per sales receipt/invoice. Limit one (1) online rebate per qualifying purchase, per visit. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Minimum purchase of a set of four (4) tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four (4) tires and a maximum purchase of six (6) tires per sales receipt/invoice. The consumer must submit the rebate form online along with a copy of the sales receipt/ invoice on or before January 31, 2025. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details.

Aditional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard® or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit.

Tire rebate will be issued in the form of one (1) Goodyear Mastercard Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to six (6) months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply.

2Service rebate: Offer valid with a minimum qualifying service addition. Minimum purchase of $150 required to get $50 rebate on qualifying service, including tire installation, parts and labour. Qualifying service purchase must be made with the purchase of a set of four (4) qualifying Goodyear tires from September 9, 2024 to the expiry date of December 31, 2024 and only at participating Canadian Goodyear Tire & Service Network retailers. Offer is only open to residents of Canada with mailing addresses in Canada. Tire purchase, shop supplies, disposal fees and taxes are excluded from this offer. Cannot be combined with other Goodyear service offers.

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