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A Brief History of the Tire

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The tire is such a commonplace item -- it's on every car, every truck, every bicycle, every aircraft. It's easy to not give the tire a second thought, but like every other technology, the tire has an interesting history of advances and failures. 
 
In the 19th century, carriages and wagons used steel strips for "tires" on their wheels, with the punishing sort of ride that you'd expect. In later years, they were shod with strips of natural rubber, which was an improvement but was still problematic. Solid rubber still rode pretty rough, and the natural, uncured rubber would get gummy in hot weather and shrink and harden in cold temperatures. Charles Goodyear was able to help with the invention of vulcanized rubber, but the modern tire was still several years off. 
 
By the 1880s, the bicycle was becoming much more popular, and in 1888 Scottish engineer John Dunlop was watching his son struggle with the bone-shaking ride of his tricycle. He then devised the first-ever air-filled pneumatic tire, and a few years later Edouard Michelin developed the first "clincher" pneumatic tire, easily removable for repair. 
 
These advances coincided with the development of the horseless carriage, of course, and soon speeds were starting to pick up and more was expected from tires. Things like inner tubes to hold air and grooved tread patterns for tires soon followed. By the 1910s, engineers were designing tires with angled layers of cotton cord beneath the rubber surface, adding durability and strength, and the bias-ply tire was born. Bias-ply tires would soon become the industry standard and would remain so until the 1960s. 
 
The next big step forward in tire design was Michelin's radial tire, which featured steel belts and fabric plies that were set at a right angle to the tread instead of layers which crisscrossed at angles. Radials offered longer wear, better handling and road manners and soon became the standard in Europe, but they didn't really catch on in the US until the 1970s. 
 
Tubeless tires debuted in the 1950s, and tire design continued to evolve with improved rubber formulations, better tread patterns and a variety of new tire designs such as the all-season tire, UHP tires, grand touring tires and other newer developments. Today, things like the run-flat tire and tire pressure monitoring systems have made tires more reliable, safe and long-lasting than ever before! 
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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 


Eligible Tires:: Get a $120 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.


Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

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