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1. For performance and handling, the trend has long been toward fatter tires with a bigger footprint. That’s starting to change, though. Skinnier tires mean lower rolling resistance and better fuel economy, as well as a smaller aerodynamic profile. While fatter tires do handle better, tire engineers are making up the difference by designing skinny tires with a stickier tread formulation for traction and cornering ability.
2. Static electricity used to be a real concern for vehicles; if you’re old enough, you may remember seeing station wagons with a “ground strap” dragging along the pavement. It’s become a concern again, with newer tread compounds cutting back on the amount of carbon black in newer tires. The solution? Many tires are now designed with an “antenna strip” of more conductive material down the center of the tread, providing a positive electrical contact between tire and pavement.
3. Like with cars, tire manufacturers are doing everything they can to cut the weight of their products. A heavier tire means more inertia, while a lighter tire means lower rolling resistance. Bridgestone is now using a lighter gauge of cord for steel belts, and Michelin has actually cut the depth of the tread surface while using a tougher, high-mileage tread formulation for longer treadwear.
4. Sure, you know about the rubber, nylon, steel and Kevlar in modern tires. However, tires include some compounds you might not have known about, such as cobalt and titanium to bond the rubber to the steel belts. Yokohama uses citrus oil to modify how tread stiffness changes with temperature, and silica helps enhance wet and snow traction (as well as cutting rolling resistance).
5. Airless tires are on their way. They’re already in use for industrial vehicles and are pretty close to market phase for passenger cars and trucks. These tires (sometimes an integral tire/wheel) use a honeycomb- style structure to carry the vehicle’s weight and maintain rigidity. They’re amazingly tough, too – in some testing, drivers have been able to hit a curb dead-on at 50 mph with no damage to wheels, tires or suspension!
The GOODYEAR FALL PROMOTION EVENT is a manufacturer’s online rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between September 9, 2024 and the expiry date of December 31, 2024. One (1) rebate form per sales receipt/invoice. Limit one (1) online rebate per qualifying purchase, per visit. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Minimum purchase of a set of four (4) tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four (4) tires and a maximum purchase of six (6) tires per sales receipt/invoice. The consumer must submit the rebate form online along with a copy of the sales receipt/ invoice on or before January 31, 2025. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details.
Aditional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard® or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit.
Tire rebate will be issued in the form of one (1) Goodyear Mastercard Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to six (6) months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply.
2Service rebate: Offer valid with a minimum qualifying service addition. Minimum purchase of $150 required to get $50 rebate on qualifying service, including tire installation, parts and labour. Qualifying service purchase must be made with the purchase of a set of four (4) qualifying Goodyear tires from September 9, 2024 to the expiry date of December 31, 2024 and only at participating Canadian Goodyear Tire & Service Network retailers. Offer is only open to residents of Canada with mailing addresses in Canada. Tire purchase, shop supplies, disposal fees and taxes are excluded from this offer. Cannot be combined with other Goodyear service offers.
Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company.
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