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Reasons Why Tire Inflation Is So Important

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Even just a pound or two of underinflation in your tires can be a problem. Why, though? There are several reasons. 

Tire Inflation

Fuel economy: If you ever rode a bicycle with a low tire, you know that it feels like you’re riding through wet cement due to the added rolling resistance. The same thing is happening with your car, and compromising your fuel economy. Over the course of 10,000 miles per year, that can add up to 150 gallons of gas or $500 out of your pocket!

Handling: Low tire pressure means poorer control and longer stopping distances. At high speeds, in particular, this can be downright hazardous.

Premature tire wear: Underinflated tires are under a lot of stress, especially their steel belts. Take a paper clip and work it back and forth until it snaps. Feel how hot it gets when the metal is stressed? The same thing happens with the steel belts in your tires, which are already heating up anyway due to normal wear. This heat and stress will cause uneven tread wear and can even cause tires to fail altogether.

Proper tire inflation can give you as much as a 3.3 percent increase in fuel economy, or even more. Remember that you can’t really detect low air pressure from looking at a tire until it gets really low (under 20 psi or so). Remember also that air will migrate out of a tire through the valve stem and the tire sidewalls just through normal wear; you should get a quality tire gauge (not the ones built into the hose at the gas station) and check the tire inflation at least once a month. Air expands when hot, so remember to check tire pressure when the tires are still cold.

Tire pressure isn’t at the forefront of most drivers’ minds, but it’s still important. Having to replace a prematurely-worn-out set of tires or to dump more gas into your fuel tank seems like a pretty dumb way to spend money, doesn’t it? Do yourself a favor and be mindful of your tire inflation levels! 

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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 


Eligible Tires:: Get a $120 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.


Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

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