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History of the Modern Tire

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Whether it’s the price of gas, the people you spend time with, or the level of satisfaction you have with your job, one thing in life is certain, things change. It may not be a surprise your vehicle, the way it works, and how much it costs has changed significantly over the years. But have you ever thought about how much tires have changed?

Tire HistoryBefore air was introduced into tire designs, they were covered in wood, iron, solid rubber, and even leather. Although these weren’t the most shock absorbent materials, they provided durability and grip. It took many years to develop the tires we use today. Let’s look at tires and how they have progressed through the years.

The modern tire was patented in 1847 by Robert Thompson but had little success. At the time, consumers preferred the durability of solid rubber. It wasn’t until years later the popularity of the bicycle would reintroduce the concept of a smoother ride.

John Boyd Dunlop was the first to manufacture the pneumatic tire in 1888. The pneumatic, or air-filled tire, was developed for Mr. Dunlop’s son, Jonnie. The cushion provided by the air allowed the 10-year-old to ride his bike without getting headaches from the bumpy roads.

The design was simple but effective for its time. By today’s standards, however, little Jonnie’s bicycle tires would fall short. Modern air-filled tires consist of synthetic rubber, steel cord, fabric and other natural rubber compounds. Today’s tire is constantly being revolutionized by technology. Changing materials used, design, durability, and functionality of the tire is an ongoing process.

One of the most significant design changes for the tire was the introduction of tire tread. These groves within the rubber’s surface can customize the way your tires perform and the way your vehicle handles. Tread and rubber composition can allow your vehicle to handle better in the snow, grip the road surface in hot temperatures or survive hundreds of miles of hauling heavy loads.

The future may hold even more innovations in tire design and functionality. Today, tires are manufactured in hundreds of factories around the world, providing you with the comfort and performance we are used to. No matter what you drive, how you drive or what your tire wish list is, there is a tire built for you.

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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 


Eligible Tires:: Get a $120 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.


Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

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