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How to Buy New Tires

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If you’ve never done it before, purchasing tires can be a frustrating and intimidating task. How do you know what brand is best? How do you get the best price? We will discuss these questions and more in this blog post.

1. Read ReviewsShop New Tires
It’s impossible to know how tires will perform after a few thousand miles… unless you read the reviews of people who already have those tires. When looking through reviews, look for people who drive a similar car to yours (truck, SUV, sports car, etc.) and skim past the reviews of people who have driven less than 25% of the tire’s lifespan. If a tire lasts 50,000 miles, look for the reviews of people who have driven at least 12,500 miles on the tires. Your car will always drive well on new tires. The true test of a tire’s durability comes after it’s had some miles put on it.

2. Be on the Lookout for Rebates
When you know the life of your tires is coming to an end, start looking for manufacturer rebates on tires. Top brands like Goodyear, Pirelli, Cooper, and Michelin frequently offer significant discounts via rebate on their tires, and it pays to swap out your tires when you find a good deal.

3. Make Sure Your Tires are Actually New
Just because your tires are new does not mean they haven’t been sitting in the back of a warehouse for a few months. Being exposed to extreme heat and cold can take the life out of tires before they ever hit the asphalt, so be sure to check the four-digit number on the side of the tire which tells when the tires were manufactured.

4. Buy the Best You Can Afford
When you determine what type of tires your vehicle needs, buy the highest quality tire you can afford in that category. In life, there are many scenarios where skimping on premium items is fiscally responsible, but buying tires is not one of those scenarios. Higher quality tires will typically save you money in the long run because they will last longer and perform better for longer.

Keep these tips in mind the next time you are in the market for new tires, and you should be able to come out with high-quality tires for a good price!

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The GOODYEAR SPRING PROMOTION EVENT is a manufacturer’s mail-in rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between March 11, 2024, and the expiry date of June 30, 2024. One mail-in rebate form per sales receipt/invoice. Limit one (1) mail-in or online rebate per qualifying purchase, per visit. Limit one (1) rebate form per tire purchase, per envelope. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Purchase of a minimum of a set of four tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four tires and a maximum purchase of six tires per sales receipt/invoice. The consumer must submit the rebate form online or fill out and mail the form along with a copy of the original sales receipt/invoice to the address printed on the form postmarked on or before July 31, 2024. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This mail-in rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details. 


Eligible Tires:: Get a $120 rebate with the purchase of: Assurance WeatherReady®, Assurance ComfortDrive,Eagle Exhilarate®, Wrangler Boulder MT and Wrangler DuraTrac® RT.

Get a $75 Rebate with the purchase of: Assurance MaxLife, Eagle Sport All-Season Family (includes ROF and SCT), Wrangler AT Adventure w/Kevlar, Wrangler DuraTrac, Wrangler Steadfast HT, Wrangler Workhorse AT, Wrangler Workhorse HT.


Additional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit. 

Tire rebate will be issued in the form of one (1) Goodyear Mastercard® Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to 6 months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply. 

 Kevlar® is a registered trademark of E.I. du Pont de Nemours and Company. 

 ©2024 Goodyear Canada Inc. All rights reserved.