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06

What’s Inside Your Tires?

posted on 2/6/2019 7:43:20 AM
The construction of the modern tire is a testament to how far engineering and technology have come over the centuries. No more are the days of an air-filled donut comprised of rubber. Years of research by the world’s top tire companies have resulted in the tires we have today, which are full of state-of-the-art materials and technology.
 
TreadWhat is Inside Your Tires
 
The outermost layer of your tire is called the tread. This is the patterned rubber layer you can see. The pattern of the tread will depend on the type of tire you purchase and what use it is intended for.
 
Belts (or Belt System)
 
Directly below the tread of your tire are the belts. Most commonly, belts are constructed of steel. Their primary purpose is to provide stability and strength to the tread so that the tires will handle better and last longer.
 
Body Ply
 
One of the most important parts in the construction of the tire, the body ply, is located beneath the steel belts. The body ply is typically a sheet of polyester material topped with a bit of rubber. The body ply is integral to helping the tire bear weight and hold its shape.
 
Bead
 
On each side of the tire, you will find something called the “bead,” which is made of a mix of wire and rubber materials. The bead connects the tire to the rim and creates a seal, preventing air from escaping.
 
Inner Liner
 
The innermost layer of the tire is the inner liner, whose job is to keep the air inside the tire. So that the inner liner can do its job properly, it is made of materials which air cannot penetrate.
 
Sidewall
 
On either exterior side of your tire, you have sidewalls. The sidewalls are made of rubber of varying stiffness that protect your tire from curbs and other damaging elements.
 
Over time, each element of a tire has been added to improve their performance and longevity, so that we now have tires lasting as many as 100,000 miles! That’s a long way from the typical lifespan of a bias ply tire in 1970—a mere 20,000 miles.
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The GOODYEAR FALL PROMOTION EVENT is a manufacturer’s online rebate. This is a consumer tire rebate event for select Goodyear tires. To qualify for this event, you must purchase your eligible tires between September 9, 2024 and the expiry date of December 31, 2024. One (1) rebate form per sales receipt/invoice. Limit one (1) online rebate per qualifying purchase, per visit. Limit four (4) rebates per individual consumer, per promotion period. Federal and provincial taxes are calculated on the selling price before the rebate. Minimum purchase of a set of four (4) tires is required to receive the full rebate amount. Rebates are also available per tire on a prorated basis with a minimum purchase of four (4) tires and a maximum purchase of six (6) tires per sales receipt/invoice. The consumer must submit the rebate form online along with a copy of the sales receipt/ invoice on or before January 31, 2025. Offer is only open to residents of Canada and is only valid for tire purchases from a participating Canadian retailer that operates a retail location in Canada. This rebate offer cannot be combined with any other Goodyear rebate offer. This is a consumer rebate that also applies to business-to-business purchases, excluding tires sold to national accounts, government accounts, P&R accounts, secondary supply points, other retailers or any other delivery for the account of Goodyear. All sales receipts/invoices submitted must include detailed product and customer sold-to information to be eligible for rebates. The participating retailer is solely responsible for determining the selling price of the tires without direction from Goodyear. Visit goodyear.ca or see a participating retailer for more details.

Aditional terms and conditions: Goodyear reserves the right to substitute a cheque of equal value in lieu of a Goodyear Prepaid Mastercard® or Virtual Account at its discretion. Fraudulent submissions will not be honoured and may be prosecuted. Goodyear is not responsible for non-complying rebate submissions. Non-complying rebate submissions will not be honoured, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, provincial, and local laws and regulations. Retain copies of the materials you submit.

Tire rebate will be issued in the form of one (1) Goodyear Mastercard Prepaid Card or Virtual Account. Card/Virtual Account is issued by Peoples Trust Company under licence from Mastercard International. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Mastercard is accepted. Virtual Account can be used online or for phone/mail orders where Mastercard is accepted. Card/Virtual Account valid for up to six (6) months; unused funds will be forfeited after the valid thru date. Card terms and conditions apply.

2Service rebate: Offer valid with a minimum qualifying service addition. Minimum purchase of $150 required to get $50 rebate on qualifying service, including tire installation, parts and labour. Qualifying service purchase must be made with the purchase of a set of four (4) qualifying Goodyear tires from September 9, 2024 to the expiry date of December 31, 2024 and only at participating Canadian Goodyear Tire & Service Network retailers. Offer is only open to residents of Canada with mailing addresses in Canada. Tire purchase, shop supplies, disposal fees and taxes are excluded from this offer. Cannot be combined with other Goodyear service offers.

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